Exhibitions play an important role in the promotion of a business. Visit trade shows if you plan to learn about the things that make a successful trade show.

One of the primary things that you will see at a trade show is the significance of exhibition stands. These display stands are responsible for making the exhibition attractive.

Pop up display stands are commonly used in trade shows as they are cheaper and help in displaying the products better. Here are some benefits and features of pop up display stands.

Features of pop up display stands

Pop up display stands are smaller and portable. They are made from a lightweight material that makes it easier for transportation. The fact that they are cheaper makes it ideal for small scale businesses. The promotion of products with the help of pop up display stands is as good as any other expensive display stand.

Accessories are an added advantage for pop up stands. Good quality pop up stands will come with space to showcase your brochure and pamphlet.

Benefits of pop up display stands

One of the most notable benefits of using pop up display stands would be the portability. You do not need more than one person to set up a pop up display stand. They are easy for transportation.

Pop up display stands can be beneficial when it comes to displaying products at different exhibitions in a single day. They are also ideal for smaller businesses, which rely on trade shows for the promotion of their products as these companies do not hold the budget for glamorous advertisements.

A trade show or exhibition is usually a venue, where other business-to-business (b2b) partners in addition to visitors engage in a networking environment for buying products as well as services. This is an excellent strategy as the business and its partners can understand the needs of the customers by interacting with them directly.

Choose your display stand wisely and according to the budget allocated by your company.

What to consider when purchasing an exhibition stand?

When you choose an exhibition stand, it is important to consider the features that it offers. You would not want to purchase a stand that offers features which will not be used whereas stands that offer little to no benefits puts the trade show at a disadvantage. Select a stand with the right balance considering size, space provided and purchasing power of the business.

Size

The style and size of the exhibition stand ought to be perfect suiting your requirements and needs. There are many stands that you can choose from. Pop up stands, retractable banners and X display stands are some of them. Certain big stands may be in the shell form or specially made according to the demands of the company. There are some stands that offer enough space for holding a private meeting. This can be beneficial as on site meetings are necessary for the growth of the business.

Space provided

Proper planning is needed when you organise a trade show. If you plan to have a visual display along with a laptop, you will need some space for laying the cables. It is also important to ensure that there is enough space for the clients and potential customers to move around freely and purchase items. A trade show with ample amount of free space projects that the company has planned and organised the show with professionalism and care.

The purchasing power

It is always advisable for the company to purchase a display stand rather than hiring one. This can be beneficial as the company does not have to worry about deposits or the costs incurred due to some damages to the stand. Moreover, purchasing a stand will allow the business to organise a show whenever needed rather than wait for the availability of a particular display stand.

Here are some tips to remember before arranging exhibition stands in your next show:

Exhibition graphics – First of all, you have to ensure that the graphics are attractive enough to grab the attention of visitors. Include bright colours and eye-catching logos to stand out from the rest. Ensure that marketing messages on the stands are clear and easy to read. You can also print information such as office address and phone number.

Location of stands – Once you have designed the graphics then you have to consider the location of the stands. To increase the effectiveness, ensure that the graphics or banners are at eye level. If they are too low or high then it will grab the attention of visitors.

Lighting – Another important point to keep in mind is the lighting around the graphics. If the lights are too bright or dim then it is difficult to read and the visitors will not notice the graphics. Once your have located the stands or graphics then ensure that the lights around are proper.

Whether you are planning to place the graphics at indoor or outdoor event, you have to consider the above mentioned points for successful exhibition show.

Attractive banners

Banners or posters play an important role in attracting the prospects. This is why you should choose banner stands for exhibitions. These stands can hold a banner in position. Moreover, they are compact and do not require much space. They are also affordable in nature.

Easier accessibility

Exhibitors should ideally place literature in such a way that prospects can take them quite easily. Literature stands can prove to be useful for this particular purpose. You can thus arrange brochures and catalogues in a systematic manner with these stands.

Audio-visual equipment

Exhibitors can also obtain a competitive edge with the use of modern audio-visual equipment. An audio-visual presentation can always work wonders for the displayed product. It can not only capture the attention of the consumer, but can also convert the prospects into potential customers.  Marketers can also explain their services and product features in a much better manner.

Exhibition stand design

Last but not the least; an exhibition design can play an important role in capturing the attention of prospects. Use of appropriate colours and graphics can create the desired impression. However, it is better that you leave the task of designing the stand to the experts.

Follow these useful pointers and achieve the desired results.

Pop up exhibition stands – One of the best things about pop up stands is that they are made from light materials. This makes them portable in nature. Compared to other stands, it is very simple to install these stands. They also provide some space to attach attractive fabrics. You can also add some lights and extra accessories to make it eye catching. Straight and curved stands are two most popular types of pop up stands available today.

Banner stands – These stands are simple structures which allow the users to hang many banners at one time. Banner stands are known for creating great visual impact in any show. Roller, curved and cassette banner stands are commonly seen these days. As banner stands are light in weight, they can be easily transported from one place to another. This feature allows you to use the same stand in different events.

In addition to this, it is very easy to erect banner stands. You can also install these stands within few minutes. Apart from exhibition shows, banner stands can also be placed in road shows, retail stores and conferences to promote your business.

Before choosing any one of the above mentioned display stands, you have to consider the size and nature of the event.

1. Modular Exhibition Stands

Modular stands are known for their versatility. Such stands are selected for their sleek appearance and wide range of options. Some of the different types of modular stands are as follows:

• Table top displays
• Point of Purchase
• Portable displays

Exhibitors can thus choose a stand depending upon their requirements and preferences.

2. Literature Stands

As the name suggests, these stands are used to display different types of literature. A literature stand is like a portable bookshelf consisting of numerous shelves. The exhibitors can thus place books in these different sections. Exhibitors can create a lasting impression on their customers with the use of literature stands.

3. Banner Stands

Banner stands are relatively new compared to the other types of exhibition stands. They are used to hold posters and banners in a firm position. Exhibitors can thus capture the attention of the attendees with the use of appealing banners and posters. Banner stands are quick to set up. Roller banners, cassette banners and motorised banners are some of the different types of banner stands.

4. Pop up stands

Pop up stands are known for their portability and artistic appeal. Exhibitors can use many add-ons to add to the appeal of these stands. Pop up stands are also easy to set up. Marketers and exhibitors should compare the features and uses of different exhibition stands and arrive at a decision accordingly.

1. Organise your Products

This is a major advantage of using exhibition stands. You can easily stock all your products in a systematic manner. This can create a favourable impression on the prospects and customers. For example: With the use of literature stands, you can ensure that prospects and customers get better access to the brochures or catalogues.

2. Capture the Attention of Consumers

This is another benefit of using exhibition stands. You can decorate the stands in such a way that they attract the attention of the prospects and consumers. Some of the tools that can be incorporated are as follows:

• Visually Appealing Colours
• Animated Graphics
• Use of audio-visual equipment
• Interesting banners or posters
• Eye catching advertising messages

Thus, you can increase the number of footfalls with the use of exhibition stands.

3. Cheaper Alternative

Promoting goods via exhibitions stands is a better alternative compared to expensive radio spots and television commercials. Exhibition stands are available in many different types and prices. You can thus choose an exhibition stand that suits your budget.

4. Attend Numerous Exhibitions

Exhibition stands are also portable in nature. They are light in weight and can easily be carried from one place to another. With the use of such stands, you can attend more than one exhibition or trade show in a single day.

Why opt for an exhibition stand contractor?

Hiring an exhibition stand contractor becomes crucial when you want anything bigger than a small portable stand. The stand contractor will look after the construction, transportation, assembling and dissembling of the exhibition stand after the exhibition is over. They can effectively handle all the technical details while you can concentrate on the creative and marketing aspect of the exhibition stand.

When you wish to have a big presence at the trade exhibition, managing the entire task can be a difficult one. If you are planning to use many exhibition stands, it is always profitable to hire an exhibition stand contractor. An exhibition stand contractor will help you in fulfilling your marketing goals and making your strategy a success. An exhibition stand contractor is very helpful because when you are participating in a trade exhibition, you are actually displaying a part of your company to the outside world, so you need it to be at its best.

Organisations should do everything in their power to attract, interact and promote their products as much as possible. Trade shows give the attendees a brief overview of the new products launched by the companies. There are a number of factors that need to be considered by a company to ensure a successful trade show.

Booth designs

Attractive and informative booth designs help the companies to promote and expose their products to a larger group of attendees. Forming a quick first impression on these attendees is   beneficial for the company for two reasons: First, trade shows are organised for a limited time and second, the brand name will always be a reference point for visitors even if they visit other trade shows.

When designing your booth, ensure that the company logo, brand name and any tag line is displayed in bold and large fonts so that it is easier for the visitors to read. Posters of a celebrity endorsing the company can be used to garner the attention of target audience.

Hire the right staff

The staff that represents your company must interact with the guests and answer all the queries. This helps in projecting a confident image of the company.  The uniform should be bright and innovative rather than the formal approach.

Availability of space

The amount of space available for the exhibition will decide on the number of products that can be displayed. If the space available is too small, present only those products that you think will get the maximum turn over for the company. Hire an event organiser to guide you through the process of designing a booth.

1. Size

This is an important factor to consider while investing in exhibition stands. These stands are available in many different sizes and shapes. Ideally, you should settle for compact stands that do not occupy much space. Banner stands are the perfect choice if you want to set up your stand in a small space. However, it is important to ensure that the stands can accommodate all the goods aptly.

2. Set-up

Marketers should avoid choosing exhibition stands which are difficult to set up. Instead, they should choose stands which can be set up within a few minutes. Pop up stands are perfect from this perspective. They can often be set up within ten minutes. Moreover, even a single individual can erect this stand. Thus, marketers can save on the labour expenses.

3. Visual appeal

Exhibition stands should also be selected on the basis of their visual appearance. Attractive exhibition stands can create a favourable impression on the attendees or prospects.  It is advisable that marketers consult expert designers while choosing an exhibition stand design.  Eye catching graphics and banners hold the key while attracting the consumers and prospects.

Consideration of these tips will come in handy while selecting exhibition stands.